Digital Out-of-Home (DOOH), is currently experiencing a rapid development and is in more demand than ever. It has already overtaken some of the subsegments of classic Out-of-Home Advertising. According to the latest Nielsen figures, the German DOOH spending in advertising rose to 46% in the first quarter of 2017 compared to the last year. At the same time, expenditures on traditional Out-of-Home Advertising decreased by 4%. Various types of digital media are also gaining more and more importance internationally.
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