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Mirror displays or also magic mirror displays are increasingly being used – sometimes also as touch screens – because they combine two useful functions: one of being a mirror and the other of being an information display.
In the course of the digital transformation, not only the form of communication between companies and customers is changing, but also the way in which customers experience products and brands. In the elevator industry, the digital transformation is clearly noticeable... Read more about The digital information age: challenges and opportunities in creating customer experiences in the elevator industry
Digital Out-of-Home (DOOH), is currently experiencing a rapid development and is in more demand than ever. It has already overtaken some of the subsegments of classic Out-of-Home Advertising. According to the latest Nielsen figures, the German DOOH spending in advertising rose to 46% in the first quarter of 2017 compared to the last year. At the same time, expenditures on traditional Out-of-Home Advertising decreased by 4%. Various types of digital media are also gaining more and more importance internationally. Read more about Digital Out-of-Home Advertising in the Lift Industry
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